Salesforce News

Salesforce published a practitioner's guide covering how to implement RCS (Rich Communication Services) messaging within Marketing Cloud Next, giving marketers a new mobile messaging channel option.

Salesforce Time introduced Flow Search, a free Chrome extension designed to speed up everyday admin tasks by making it easier to locate flows within Salesforce orgs.

Salesforce Blog highlighted lesser-known capabilities of Agentforce Coworker aimed at startups, showcasing use cases for the AI agent product relevant to teams evaluating Agentforce adoption.

Microsoft is offering buyouts to 60,000 employees as 2026 tech industry layoffs exceed 135,000, reflecting continued hiring contraction across the sector that Salesforce professionals operate within.

10K's 2026 Salesforce Ecosystem Report highlights Health Cloud as a rapidly growing Industries product, suggesting partners and consultants should watch healthcare vertical demand alongside Agentforce and Data 360.

Salesforce opened the Call for Participation for TDX 2027, inviting architects to submit session proposals, giving Salesforce architects and MVPs an early opportunity to shape the conference agenda.

Salesforce Ben outlines seven architecture decisions for Salesforce-Jira integrations to avoid manual handoffs, citing Salesforce's 2026 Connectivity Benchmark on sync issues between support and engineering teams.

Salesforce introduced the Slack Code API, giving developers and AI agents a shared code channel within Slack for collaborative coding workflows.

Salesforce Ben published a tutorial on building custom skills in Anthropic's Claude AI assistant, explaining how to package reusable capabilities for the model.

Salesforce's Agent Fabric platform now includes Agent Evals and API Evals for cross-platform agent testing, plus a cost and kill-switch control layer that is generally available, targeting broader rollout by January 2027.

Salesforce is integrating Contentful as a content layer to give AI agents structured context about customers and products, aiming to improve how agentic systems represent brand and customer data.

Salesforce published guidance on using agentic AI to align marketing and sales teams, citing customers TaskUs and Cloud Protection by WithSecure as examples of closing collaboration gaps.

Salesforce added Agent Evals, API Evals and hard spending caps to its Agent Fabric control plane, letting admins monitor AI agent performance and limit runaway usage costs as models and APIs change.

A Salesforce survey of 250 US executives found AI insights often go unshared, with 66% of workers unknowingly duplicating colleagues' AI efforts and 59% reporting stalled work due to isolated, single-user AI tools.

Salesforce marks 20 years of the Trailblazer Community, tracing its origins from message boards and the IdeaExchange to the first user groups and MVP program.

Salesforce's State of Agentic AI report surveys small businesses on adoption of agentic AI, highlighting growing interest and competitive pressure to adopt smart automation.

Salesforce expanded Agent Fabric with new Agent Evals, letting leaders continuously monitor AI agent performance and costs across any platform to catch failures and runaway spend before they affect customers.

Salesforce released its October 2026 B2C Commerce update, focused on tools to speed up catalog management and development work ahead of the holiday shopping season.

A leader from the Serviceblazer community reflects on Dreamforce, and what everyone in service should take away from the event.

Salesforce Ben is running its annual 2026-27 salary survey as Salesforce job titles and AI-related roles evolve, helping professionals benchmark their compensation.

Salesforce Ben outlines how document generation and eSignature tools integrate with Salesforce and AI to streamline contract and document workflows for sales, legal, and marketing teams.

Salesforce highlights how integrating Slack with CRM speeds up sales cycles by reducing delays between customer conversations, helping reps close deals faster.

Opinion piece questioning whether every use case needs AI automation; discusses Salesforce Agentforce messaging but offers no news, product update, or release.

Salesforce Ben analyzes mixed signals in the Salesforce ecosystem: company revenue and AI/data businesses keep growing and partner counts hit records, but demand for Salesforce talent shows signs of weakening beneath those headline figures.

Salesforce issued guidance on critical PHP vulnerabilities (CVE-2026-109618 and CVE-2026-109619) patched in PHP 8.5.12, 8.4.27, 8.3.36 and 8.2.35, which could allow unauthenticated remote code execution. Salesforce customers running affected PHP versions should patch promptly to avoid security exposure.

Salesforce describes how it uses its own AIforce platform internally to adopt headless architecture across employee tools, offering a template customers can apply to their own Salesforce implementations.

Salesforce Blog outlines best practices for building performant semantic models in Tableau Semantics, covering structure, testing, governance, and query speed at enterprise scale.

Salesforce introduces tiered monetization for ISV partners through AgentExchange Commerce and second-generation managed packaging permission set licenses, letting partners offer differentiated access levels and pricing tiers instead of a single flat per-user model.

Salesforce is rolling out email-based login as the new default for login.salesforce.com and test.salesforce.com, starting with production orgs in October, replacing username-based login for most users.

Salesforce Blog published guidance on optimizing Data Cloud 360 ingestion strategies to reduce credit consumption while preserving data value, relevant for teams managing Data Cloud costs.

Salesforce architects are increasingly moving into Forward Deployed Engineer roles, a trend Salesforce Ben attributes to AI driving new hybrid technical-implementation positions across the ecosystem.

Salesforce's October 2026 Life Sciences Cloud newsletter highlights a shift from promotion to adoption following Dreamforce 2026, as customers move from early trials to broader deployment of the product.

Salesforce Break published Part 2 of a tutorial series showing how to connect Data Cloud to Agentforce Studio to build an agentic RAG pipeline using vectorized data.

Salesforce Break published Part 1 of a tutorial series on setting up web crawlers in Data Cloud to keep AI agents grounded in real-time, accurate data.

Salesforce announced the Marketing Cloud Winter '27 release, featuring over 60 updates including agentic campaign capabilities, Personalized Paths within Flow, and the ability to send to 5 million app users in 90 seconds.

Salesforce is promoting agentic AI approaches to hardware asset management, replacing manual spreadsheets and ticketing with conversational, lifecycle-oriented automation.

Researchers disclosed severe PHP vulnerabilities this week, prompting emergency patches; the incident highlights how AI is accelerating discovery of long-hidden security flaws across widely used systems.

Anthropic unveiled Claude Duet, a proactive always-on AI agent that identifies tasks needing attention and continues working autonomously, signaling a shift from reactive to proactive AI agent design.

Salesforce was named a Leader in the 2026 Gartner Magic Quadrant for Digital Commerce for the 11th consecutive year, positioned furthest right on Completeness of Vision, reinforcing Commerce Cloud's standing in the enterprise commerce market.

IDC MarketScape named Salesforce a leader among worldwide agentic AI platform vendors, citing brand and distribution scale, hybrid reasoning with deterministic control, and a grounded native data foundation.

Salesforce has opened direct talks with partners after confusion over new agentic billing changes, including charges for agentic MCP and API calls, following partner pushback reported to Salesforce Ben.

Most Salesforce Power BI integrations begin with one practical request: bring CRM data into a dashboard. The first connection may be simple, but more data, custom objects, reporting models, refreshes, and governance controls can make it business-critical infrastructure.

A how-to guide explains configuring Salesforce Flow's Send Email action to use the platform's default no-reply address even when it is missing from the dropdown selector.

Salesforce Ben examines how the Admin role is evolving amid AI adoption, discussing whether admins must learn code, take on architect responsibilities, or face increased scope creep by 2027.

Salesforce is redesigning its Field Service mobile app with guided workflows, a headless setup option, and voice-to-form input to streamline hands-free technician work in the field.

A nonprofit CTO described Salesforce Field Service as transformative for centralizing operations on a lean budget, illustrating adoption value for resource-constrained organizations.

Salesforce introduced the Agent Context Engine to help AI agents pull trusted, unified context from CRM and other systems before taking action, aiming to improve agent decision accuracy beyond CRM data alone.

Salesforce agreed to acquire AI marketing platform Braze for approximately $5.66 billion, continuing its 2026 AI-focused acquisition strategy, with the deal expected to close in fiscal year 2028.

Salesforce introduces Superbadge Cohort Learning, a format that groups Trailblazers together to work through real-world scenarios and earn superbadges collaboratively rather than individually.

Salesforce agreed to acquire customer engagement platform Braze for approximately $5.66 billion in enterprise value, expanding its marketing and engagement capabilities within the CRM ecosystem.

Salesforce Newsroom announced Slack Frontline, a new offering aimed at frontline workers across shifts and sites, extending Slack's platform beyond desk-based teams.

Salesforce Newsroom argues that as personal AI agents handle more customer service requests, they will generate rather than reduce contact center volume since businesses must still complete unresolved tasks, a trend relevant to Agentforce strategy.

Salesforce AI Research introduced Launa-Omni, a real-time two-way conversational voice model, sharing new evaluation results. It signals continued investment in Salesforce's AI research beyond Agentforce, relevant to the platform's broader conversational AI roadmap.

A 10K Ecosystem Report shows global demand for Agentforce skills grew 63% year over year, with Agentforce now representing 9% of Salesforce job listings, up from 5%, even as many pilot projects stall before reaching production.

Salesforce published guidance for setting up Help Agent, an AI service teammate, for new care teams on their first day, covering configuration tips to get the agent working with customer data quickly.

Salesforce Ben outlines approaches for managing documents like contracts and spreadsheets that live outside Salesforce objects, combining external storage systems with native Salesforce user experience for better accessibility.

Salesforce will invest 1 billion dollars in Spain over five years, naming Madrid its EMEA South hub to expand offices, AI workforce development and customer innovation in the region.

Salesforce confirmed Trailblazer Community forums will migrate to Slack starting November 2026, raising concerns about preserving two decades of community knowledge and discussion history.

Salesforce Ben outlines five tips for getting non-technical staff to adopt AI tools, noting user adoption remains a major barrier to AI success within the Salesforce ecosystem.

This post explains how the Collection Filter Criteria resource works in Salesforce Flow, comparing it to Collection Filter and Collection Sort and outlining when to use it.

Salesforce Blog published a workplace wellness piece on menopause support at work, part of its general business/HR content rather than product news.

Kawasaki Engines used Salesforce partner ForeFront to modernize its dealer network technology, generating 6.5 million dollars in new business within 90 days, illustrating Salesforce platform ROI for manufacturing and channel sales use cases.

Salesforce previewed a Collection Filter Criteria resource for Flow in the Winter '27 release, letting admins filter collections directly within automations. This simplifies flow logic and reduces reliance on formulas or Apex for collection-based filtering.

A general guide to ChatGPT and Codex tools for Salesforce professionals, not a Salesforce news item or announcement.

Salesforce published a blog post introducing CRM concepts for non-technical users, aiming to make customer relationship management accessible without coding knowledge or technical jargon.

A 2027 Salesforce Ecosystem Report from 10K found job demand for Salesforce roles fell 13%, driven by AI adoption, a shift toward specialization, and jobs spreading across the broader ecosystem.

Salesforce rolled out five new IdeaExchange features, improving how the community proposes and tracks product feature requests on the platform.

Salesforce clarified its MFA enforcement timeline after support communications caused confusion, following production enforcement that began in late July. Admins should review current guidance on MFA and phishing-resistant enforcement requirements.

Salesforce will give free Slack Enterprise access to millions of UK higher and further education students, expanding Slack's reach in the education sector and broadening the platform's user base ahead of future paid adoption.

HMRC selected Salesforce to modernize UK tax services for citizens and businesses, a major public-sector win that expands Salesforce's government footprint and signals continued demand for its platform in large-scale digital transformation projects.

Salesforce will retire the OAuth 2.0 Username-Password Flow on February 20, 2027. Admins and developers relying on this authentication method need to migrate to a supported OAuth flow before the deadline.

Salesforce announced Tottenham Hotspur deployed an Agentforce-powered AI agent called Ask Spurs to unify over 4.6 million fan accounts across 10+ systems, reaching an 86% engagement rate. It illustrates Agentforce adoption in sports and fan engagement use cases beyond traditional CRM.

Salesforce describes growing volume of security findings from AI-assisted code scanning outpacing engineering capacity to remediate, highlighting new challenges in managing agentic AI security at scale.

Salesforce Break highlights Winter '27 Release admin-focused updates covering data management, security controls and user experience improvements, beyond headline features, relevant to admins managing permissions, record access and Lightning App Builder layouts.

Salesforce Ben published a guide on creating architecture diagrams, emphasizing that Salesforce Architects spend much of their time communicating decisions and trade-offs to stakeholders rather than just designing solutions.

Salesforce Ben examines whether senior Salesforce professionals should prioritize business or technical skills as AI and vibe-coding tools lower the barrier for non-coders to build solutions.

Salesforce and Pearson are offering a free certification exam retake through November 17 for candidates who fail an eligible exam before that date, reducing the cost barrier for certification attempts.

Salesforce published 10 new Service Cloud capabilities including Casey (help agent) and Service Rep Assistant aimed at speeding up contact center case resolution and workforce engagement management.

Salesforce Blog outlines four architectural decisions made before go-live that influence user adoption of Salesforce implementations. Relevant to architects and admins planning rollouts, since early design choices affect long-term adoption outcomes.

Salesforce published a roundup of top development and security features in the Winter '27 release, aimed at helping admins and developers build, secure and scale orgs with the new platform capabilities.

Salesforce Chief Data Officer Michael Andrew explained how purpose built models like Koa work alongside multiplayer AI in Slack, outlining the company's approach to letting customers choose the right AI model for each task.

Salesforce Blog outlines white-label strategy benefits and examples, relevant for partners and ISVs considering rebranding Salesforce-based solutions for their own clients.

Salesforce is acquiring AI-powered analytics platform Loops to strengthen Tableau's ability to monitor business metrics, explain changes, and surface insights. The deal adds machine learning talent and technology aimed at improving data-driven decision making for Tableau customers.

Salesforce Blog details a four-part framework for Tableau's agentic analytics, covering Slackbot skills, semantic governance, AI content controls, cost management and operational visibility, relevant to teams deploying trustworthy AI-driven analytics.

Salesforce Ben argues fears of an AI-driven 'SaaSpocalypse' replacing SaaS vendors like Salesforce have eased as the market matures, suggesting a transformation rather than displacement of traditional software providers.

Salesforce highlights Data 360 sensitive data discovery tools that identify sensitive records across an organization before AI models are trained, helping admins reduce compliance and privacy risk in AI initiatives.

Salesforce stresses that encryption should cover not just live production data but also backups and archives, closing a gap in data lifecycle protection that administrators often overlook.

Salesforce Ben reports 85% of customers have tried Agentforce, with over 29,000 paid deals and $1B in AI revenue, yet broader demand has stalled, raising questions about sustained adoption.

Salesforce published a blog guide on using agentic AI sales coaching tools to help small business sales teams improve performance, part of its ongoing agentic AI content push.

Salesforce signed a definitive agreement to acquire Loops, an AI-powered analytics platform that monitors business metrics and surfaces improvement opportunities, extending its agentic analytics capabilities alongside Tableau.

Salesforce introduced Piper, a new AI Sales Development Representative agent, alongside a broader set of out-of-the-box Agentforce agents highlighted around Dreamforce 2026, expanding its prebuilt agent lineup for sales teams.

A new native Salesforce tool helps admins identify which objects and fields contain trustworthy data, aiding data quality prioritization for AI initiatives.

Salesforce renamed its AIforce agentic integration layer to SIforce, CEO Marc Benioff said, aligning the product with growing industry use of the term super intelligence.

A guide compares building a Salesforce customer portal in-house versus using a pre-built solution, outlining tradeoffs admins should weigh around cost, maintenance and customization.

Salesforce Newsroom discusses how businesses must prepare for interactions with customers' personal AI agents, framing it as a strategic choice between enabling or restricting agent-to-agent commerce. Relevant to Agentforce and the broader shift toward agentic customer engagement.

Salesforce published guidance on using disability research, intentional requirements, and layered testing to build more accessible AI agent experiences, relevant to teams designing inclusive Agentforce and platform tools.

Agentforce adoption has grown, but attention is shifting to whether it delivers measurable ROI rather than just usage, as companies demand proof of productivity gains from their AI investment.

Anthropic launched Cyber Mission, using Claude models to find and fix security vulnerabilities in infrastructure and open source software, relevant as Salesforce expands its AI partnerships and security posture.